MINI CONVERTIBLE SHOWCASE

Mumbai
MINI CONVERTIBLE SHOWCASE

MINI India in collaboration with Esquire hosted the Over the Top night at the Four Seasons, Mumbai. Designed and curated by us, the event environment for the Convertible launch, created a stylish lifestyle setting that reflected MINI's bold, youthful and social personality. The evening brought together celebrities, influencers and guests for a red-carpet party experience, complete with paparazzi moments, food, bar, DJ, roving artists and socialising. From overall event design and décor to ambience creation, branding touch points and roving entertainment, Brandwidth shaped the complete look and feel of the evening, delivering a vibrant lifestyle-led brand experience.
Project Snapshot
Bringing the MINI Convertible Lifestyle to Life
Brand
MINI India
Services

A vibrant lifestyle experience celebrating the bold, over-the-top spirit of the MINI Convertible.
Lifestyle-Led
Event Design
Celebrity & Influencer
Experience
Other
work
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