TOYOTA DRUM TAO TOUR

We executed a multi-city concert experience for Toyota across Vijayawada, Chennai and Bengaluru, designed to connect with a young, Gen Z audience through music, culture and live entertainment. The concert featured Drum Tao, Toyota’s brand ambassador, along with city-specific artist integrations including Andrea Jeremiah in Chennai and Masala Coffee in Bengaluru. From marketing strategy, influencer integration and artist recommendations to pre-event planning, on-ground execution and post-event amplification, Brandwidth managed the experience end-to-end, delivering a high-energy cultural showcase for Toyota across three cities.