TOYOTA YARIS LAUNCH

Brandwidth partnered with Toyota to deliver a multi-phase launch campaign for the Toyota Yaris in India. The journey began with an exclusive media preview ahead of the 2018 Delhi Auto Expo, where select journalists experienced the vehicle in a bespoke setting designed to reflect the Yaris brand proposition. The campaign then culminated in a simultaneous launch across Mumbai, Bengaluru, Chennai, and Hyderabad. Each city hosted a media unveiling followed by a customer showcase, bringing together leading media, customers, and dealership partners. Featuring performances by celebrated artists including Vishal-Shekhar, Shreya Ghoshal, Shaan, Kartik, and Shweta Menon, the launch blended premium product storytelling with large-scale engagement, successfully introducing the Toyota Yaris to audiences across India.