VIVO Z1 PRO LAUNCH

Brandwidth conceptualised and executed the high-impact launch of the vivo Z1Pro, creating an immersive experience that reflected the smartphone’s identity as a performance-driven gaming device for Gen Z. Transforming the rustic ruins of One Style Mile into a futuristic, neon-lit arena, the event featured gaming-inspired installations, VR experiences, interactive product zones, and striking content-worthy touchpoints. With over 150 media attendees and a livestream reaching 1 lakh+ viewers, the launch delivered a bold showcase of innovation, speed, and immersive brand storytelling.